7-ELEVEN EXPANDS HOT BREAKFAST COUPON OFFER

DALLAS – 7-Eleven Inc. is heating up its foodservice offer with the nationwide launch of two Breakfast Melt sandwiches. To encourage customers to try the sandwiches, 7-Eleven is offering a free Breakfast Melt with any coffee purchased. To receive a free Breakfast Melt sandwich, customers will need to text "Breakfast" to 711711 for a convenience store coupon link sent to their smartphone (limit one per customer).

Available in the fresh-foods case at participating 7-Eleven stores, the breakfast sandwiches are toasted fresh and come in two flavors:

• Bacon, Egg and Cheese: Fluffy egg, topped with thick-cut, hickory-smoked bacon, melted aged cheddar cheese and garden vegetable cream cheese on a ciabatta roll
• Maple Sausage, Bacon and Cheese: Maple sausage and thick-cut, hickory-smoked bacon topped with melted aged cheddar cheese on a ciabatta roll

“Our goal was to create a high quality, great tasting toasted breakfast sandwich that is best in class in the market,” said Nancy Smith, senior vice president of fresh food and proprietary beverage merchandising. more

Forty Two Percent of Mobile User Have Used Mobile Coupons

Convenience Store Coupons Forty-two percent of mobile users have used a mobile coupon, according to the just-released 2016 State of the Mobile Coupon Industry report by mobile coupon platform Koupon Media.

The redemption data in the report focuses on convenience stores, a vertical that is showing some of the largest growth in all of retail. Data in the report points to energy drinks, soda and juice as the highest redeeming categories for mobile coupons.

The report affirms the growing trend reported by eMarketer that the number of consumers in the United States who used a mobile coupon in 2015 grew 18% to 92.6 million.

The Koupon Media data also shows that 39% of customers spend more if they receive a personalized coupon, and 60% of customers would adopt mobile payments if offered coupons.

In 2015, Koupon Media offers drove 20 million total store trips and $100 million in revenue for brand and retail partners, it said.

“Consumers are using their smartphones more while they’re shopping, and mobile coupon usage is growing as a result,” said Bill Ogle, CEO of Koupon Media. “In 2015, we doubled the number of coupons delivered on our platform. 

Convenience Store Coupon The fact is mobile coupons are easier to use than paper or print-at-home coupons and more retailers accept them than ever before. It won’t be long before the mobile coupon outpaces paper coupons altogether.”

According to the report, the number of offers delivered by Koupon Media doubled in 2015 bringing the total number to more than 500 million.

“Depending on the category, we are seeing redemption rates at over ten times the average of a paper coupon,” said Charlie Lang, vice president of product and research for Koupon Media. “Mobile coupon redemption is driving double-digit sales growth for brands and retailers during a campaign versus pre-campaign sales.”

Dallas-based Koupon Media is a major mobile coupon platform with more than 40,000 retail stores using its technology to target, distribute and redeem traffic-driving, in-store offers. 

Convenience Store Coupon partners with some of the largest consumer package goods (CPG) brands and retailers.

Convenience Store Coupons Usage Trend

The usage trend of convenience store coupons is definitely in an upward trajectory and it doesn’t look like it is going to slow down any time soon. Convenience stores account for 34.2% of all retail outlets in the United States. The U.S convenience store count increased to 154,195 stores as of December 31, 2015, a 0.9% increase (1,401 stores) from the prior year, according to the 2016 NACS/Nielsen convenience industry store count. The industry has roughly doubled in size over the last three decades. Not only is industry growing in site counts and convenience store coupon redemptions but dollars as well.

The convenience store industry had record in-store sales of $213.5 billion in 2014. If you combine that with motor fuel sales of $482.6 billion the overall U.S. convenience store industry sales for 2014 totaled $696.1 billion dollars. Those sales represent about 4.1% of the entire estimated $17.7 trillion U.S. gross domestic product. $1 out of every $24 dollars spent is in a convenience store. There is a marriage of sorts going on with convenience store coupons and the smart phone.

It is estimated that by the 2019 there will be around 1.05 billion global mobile coupon users. With the ease of use and push technology getting better by the day it is no wonder why convenience store coupons on your smart phone usage is on the rise. Digital coupon redemption is roughly 10% right now. While the old fashion print or paper coupons have a redemption rate of 1% or less. 90% of digital coupon users redeem their coupons within just a few days. One would think that the convenience store coupon user would redeem it even sooner.