March 02, 2016

7-ELEVEN EXPANDS HOT BREAKFAST COUPON OFFER

DALLAS – 7-Eleven Inc. is heating up its foodservice offer with the nationwide launch of two Breakfast Melt sandwiches. To encourage customers to try the sandwiches, 7-Eleven is offering a free Breakfast Melt with any coffee purchased. To receive a free Breakfast Melt sandwich, customers will need to text "Breakfast" to 711711 for a convenience store coupon link sent to their smartphone (limit one per customer).
Available in the fresh-foods case at participating 7-Eleven stores, the breakfast sandwiches are toasted fresh and come in two flavors:
  • Bacon, Egg and Cheese: Fluffy egg, topped with thick-cut, hickory-smoked bacon, melted aged cheddar cheese and garden vegetable cream cheese on a ciabatta roll
  • Maple Sausage, Bacon and Cheese: Maple sausage and thick-cut, hickory-smoked bacon topped with melted aged cheddar cheese on a ciabatta roll
“Our goal was to create a high quality, great tasting toasted breakfast sandwich that is best in class in the market,” said Nancy Smith, senior vice president of fresh food and proprietary beverage merchandising. more

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