Conveneience Store Mobile coupon usage jumped in 2015, according to Koupon Media’s recently released 2016 State of the Mobile Coupon Industry report. The report affirms the growing trend reported by eMarketer that the number of consumers in the U.S. who used a mobile coupon in 2015 grew 18% to 92.6 million. The data found in the report also points to the rise of convenience store mobile coupons in mobile marketing:
- 42% of mobile users have used a mobile coupon
- 39% of customers spend more if they receive a personalized coupon
- 60% of customers would adopt mobile payments if offered coupons
Consumers are using their smartphones more while they’re shopping, and mobile coupon usage is growing as a result, said Bill Ogle, CEO of Koupon Media, in a press release. “In 2015 we doubled the number of coupons delivered on our platform. The fact is mobile coupons are easier to use than paper or print-at-home coupons and more retailers accept them than ever before. It won’t be long before the mobile coupon outpaces paper coupons altogether.”
The redemption data in the report focuses on convenience store coupons, a vertical that is showing some of the largest growth in all of retail. Data in the report points to energy drinks, soda and juice as the highest redeeming categories for mobile coupons.
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